Swapping pharmacy and prescriptions for cosmetics and formulations, MDMFlow's founder, Florence, went from studying pharmacy to learning cosmetic science at London College of Fashion. And at 22, she created her own cosmetics brand, MDM Flow, which is a culmination of all her interests: hip hop, beauty, fashion, and science. Heavily inspired by the late '90s/early aughts, MDM Flow is abundant in nostalgia and the reigning years of hip hop and all its glamour. Bursting with colour, exuberance, and personality — just take one look at the MDM Flow Lip Collection (£13-£15) and you'll understand — MDM Flow is a brand for those who embrace beauty with their whole hearts.