As it states right on the packaging, the Bleach London Reincarnation Mask (£7.50) truly does bring bleached, damaged, brittle hair back to life. The formula is incredibly rich and creamy (almost like a body butter), and we swear we can feel our hair soaking it up after applying it. It's made with sunflower seed extract, wheat proteins, and glycerin that all together help hydrate the hair, which in turn make strands more elastic and flexible (therefore leading to less breakage). You can immediately feel the difference in the quality of your hair after rinsing it out, and once your hair is dry, strands look softer, shinier, and smoother.