Created by stylists Maya and Brian Smith, The Doux isn't the couple's first take on entrepreneurship. They also own a salon in Macon, GA, of the same name, and their hair-care brand creates products for curly and textured hair working behind the ethos of delivering customers real results "without the hype." One of the brand's bestselling products is The Doux One Love Co-Wash All-In-One Shampoo Deep Conditioner Treatment ($13).