I don't need a shampoo that does a million fancy things; I need a shampoo that cleans my hair and leaves it soft and smelling nice. Enter MyKirei By Kao Japanese Tsubaki & Rice Water Shampoo ($18) It's a lovely, simple shampoo that does all that while also fulfiling my sustainability dreams. The packageing is 50 percent less plastic than a regular shampoo bottle, and it's totally recyclable. It's unlike anything I've ever had in my shower, and that's all the fanciness I need." — Dawn Davis, senior editorial director, Group Nine Media