"A strong brand is key in every industry, but especially in beauty. Focus on building your brand with an authentic voice and vision. Even in a crowded industry authenticity always stands out. Start small with what you have and don't be afraid to ask for help from peers and mentors. You are in business for yourself but it doesn't mean you have to do it alone. Surround yourself with people who support your vision and want to see you win." — Alisia Ford, founder of Glory