Oribe Gold Lust Pre-Shampoo Moisture Treatment There's a lot going on in the Oribe Gold Lust Pre-Shampoo Moisture Treatment ($68) that makes the price tag worth it. The mask includes coconut oil, which acts as a shield for the hair to retain moisture and block damage caused by washing, and biotin, which strengthens the hair from the inside out. Image Source: dermstore.com Oribe Gold Lust Pre-Shampoo Moisture Treatment $68 from dermstore.com Buy Now