Ah, Fenty Beauty by Rihanna. It's probably safe to assume that this brand requires no formal introduction to beauty-lovers — after all, the Bajan singer-turned-entrepreneur did make $100 million in the first 40 days after Fenty Beauty launched back in 2017.
It's likely a household name because the line is truly inclusive — with 50 (!) shades of foundation — and offers up bold colours that even prompt someone who sticks to earth tones . . . to suddenly sport gold highlighter and frosty pastel eye shadow. (Speaking from personal experience here.)
We know it's not only the team at POPSUGAR who gets excited for new products like this Slip Shine Sheer Shiny Lipstick ($22), or who repeat-buys the same gloss because it's just so flattering (but read about some of our personal faves here, here, and here).
Now here's hoping the brand won't stop releasing new goodies any time soon because we're not sure we could live without being able to watch Rihanna's mesmerising makeup tutorials in the future.