Because this is Beer's first makeup collection, she wanted everything to be perfect for her fans (which includes 20.2 million followers on Instagram). "I am a Morphe fan on my own, so when they came to me wanting to collaborate, I was superexcited," Beer said. "I wanted to make sure that I could make something that I could actually genuinely use and it [included] colour tones that I wanted. I was just really involved in the entirety of the process."
While she tends to go sans any makeup during the day, Beer's favourite thing is to go all-out for special events or at night, and she wanted to create a collection that would allow her to do that. "If I could I would definitely have a full beat during the day," said Beer. "I have really acne-prone skin so I try to give my skin a little bit of a break during the day . . . then at night I go full glam."
Image Source: Morphe