Over the last decade, YouTuber Jackie Aina has become a household name in the beauty world. She uses her YouTube channel to advocate for visibility of people of colour in the beauty industry, and her impact is immeasurable.
What makes Aina's brand so unique is her no-nonsense approach to reviewing products. She prides herself on authenticity and if she doesn't think a product is worth investing in, she won't hesitate to let her 2.4 million subscribers know. Aina has also become known for openly discussing representation in the industry. She has even challenged beauty brands to do better with their offerings for Black customers.
Too Faced heard her call, and in 2018, they they recruited Aina to assist with developing makeup that's more inclusive for people of colour. She is also the first beauty influencer to receive an NAACP Image Award for her advocacy of diversity in the beauty industry. Way more than a bold beauty influencer, Aina has used her platform to hold the beauty industry accountable as well as ensure BIPOC are represented.