Bleach London Gobby Pink Super Colour Cream (£6.50) is the brand's newest semipermanent at-home hair dye that can best be described as a mid-tone bubblegum pink. "Gobby Pink is the most requested custom shade in Bleach salons, so we've bottled our best-kept secret blend," Bleach London founder Alex Brownsell said in a press release of the new hue. "This is the perfect pink for anyone wanting a punchier colour than our pastel Rosé, but softer than the electric shade The Big Pink creates."