Launching in the UK via Cult Beauty, Mawena is a luxury skin-care brand centred around "tepezcohuite" (which translates to "skin tree" in English), an ingredient sourced from the bark of mimosa tenuiflora, a perennial tree native to Mexico and Brazil. Used by Maya women for centuries, who swear by its skin-soothing and rejuvenating properties, tepezcohuite is now used by the Mexican Red Cross for the treatment of severe burns. The ingredient is found in every Mawena product, and it's ethically sourced, purchased directly from the Maya community who grows the plant. In an additional effort to support the community, the founder of the brand founded The Skin Tree Project to help support education and development in the area.
There are four products currently available on Cult, but we can't wait to try out the Mawena Rose Moringa Detoxifying Cleansing Oil (£50), which in addition to the brand's signature ingredient, also includes tamanu, baobab, sandalwood, and sesame oils that together remove your makeup and leave your skin super smooth.