L'Oréal Rouge Signature Lightweight Matte Lip Stain in I Rule The L'Oréal Rouge Signature Lightweight Matte Lip Stain in I Rule ($12) is a drugstore makeup hero that lives up to its long-wear claim. The formula glides on smoothly and doesn't feel the least bit drying. The shade I Rule is a purply pink that will make lips pop this season without being too bold. Image Source: ulta.com L'Oréal Rouge Signature Lightweight Matte Lip Stain in I Rule $12 from ulta.com Buy Now