"I tried the As I Am Curl Colour In Cool Blue ($8) as a way to play with some temporary colour that I knew I could get rid of during my next wash. Aside from how well the colour took to my hair, what I was pleasantly surprised to see was how bouncy and moisturised the formula made my hair feel. This product immediately got an A+ from me, though I (and my stained-blue fingers) wouldn't recommend attempting to apply this without a pair of gloves on-hand.
If you're like me, and want to have fun with colour without the commitment, this is your ticket." — Danielle Jackson, assistant beauty editor