As a thank you to frontline healthcare employees, Sephora launched its "Project Care" program in May in, which donated select beauty products to over 65,000 essential workers. Employees working in the brand's stores, distribution centres, and corporate offices across the US nominated 500 individuals on the frontline to receive the packages.
Then, in June, the beauty retailer took the 15 percent pledge and committed to stocking its stores with more Black-owned brands.