To support licenced professionals in the US who were unable to work due to COVID-19, L'Oréal USA Professional Products donated to the Professional Beauty Association COVID-19 Relief Fund. The fund supplied emergency aid for short-term needs like food and bills.
The brand also launched an initiative to provide relief to Americans and small businesses alike by freezing the existing payments of very small and small-size enterprises in its distribution network, including independent hair salons, until businesses resume.