Like many of us, Payne has become more aware of just how crucial a eco-conscious lifestyle can be for our present and future. As a Hugo ambassador, he's familiar with the importance of sourcing sustainable materials and ingredients when creating both clothes and fragrances. Perhaps the sexiest thing about the relaunched Hugo Man is that it's housed inside a box made from recycled paper. Even sexier, Payne admits he's made his own personal commitment to recycling while staying home. "It's made me take a longer look at myself and the way I treat things," he said. Even he agrees we all have to start somewhere.