Dove offers up another fast-acting hair softener courtesy with the launch of the Dove 1 Minute Super Conditioner (£5). The thick, creamy formula contains serum capsules that contain ingredients that work to repair, hydrate, and strengthen strands in just one minute, after which you rinse it out. The brand claims it can treat even the most severely damaged hair, whether that's due to over-styling, chemical relaxers, or bleach.