Best Vegan Makeup Brands: Cover FX CoverFX is 100 percent vegan, cruelty-free, and PETA-approved. The brand is a one-stop shop for all things makeup and even makes brushes and other beauty tools. The Power Play Foundation (£38) is a weightless, full coverage foundation that provides environmental protection and controls shine for a smooth, matte finish. Image Source: beautybay.com Power Play Foundation £38 from beautybay.com Buy Now