Often when we think sustainable beauty, we instantly think skin-care and renewable energy through windfarms, community energy and water projects It's fair to say that the skin-care industry has made bigger eco-conscious strides than the makeup category. But brands like HIGHR Collective are setting the bar high for others to follow suit.
Launched in 2020, the London-based and LA-made brand decided it was going to be carbon neutral from the get go, tracking the companies every move and offsetting it using a company called Native Energy. "By tracking everything from the start, we were able to tell people how much one exact lipstick saves in terms of CO2," explained founder Molly Hart.
Additionally, the factory creating HIGHR Collective's lipsticks use 100 percent solar energy, the ingredients are responsibly-sourced and plant-based, and the outer packaging is fully recyclable. Although the lipstick tubes themselves aren't recyclable, "right now, we're telling people to send the tube back to us when it's finished. That way, we can properly disassemble it and recycle it," said Hart.