"There is no single product that guarantees great skin — practicing good lifestyle habits like eating well and staying hydrated is what really creates beauty from the inside out."
With the brand's focus being on accentuating natural beauty and the minimal, no-makeup look that Brown is so well known for, a move into skin care is a natural fit. The key benefits of the new launches are hydration and prepping the skin for smooth makeup application. Miracle Cream is a thick, deeply nourishing moisturiser (perfect for packing on the hydration in the winter) made from plant oils and butters, like shea butter and avocado oil, that comes in a solid form but melts into a silky finish when it comes into contact with skin. Eye Cream is a bouncy, whipped, hydrating cream made with macadamia seed oil. Hippie Stick is a universal "everywhere balm" that can be used to moisturise your body, face, and hair, and has a naturally sweet scent from coconut oil, sunflower seed oil, and shea butter in the formula. Finally, The Oil Stick is a hydrating oil treatment in solid form and is packaged in a unique, stick applicator — not a roll-on.
Despite the products' rich textures, they don't leave behind a greasy finish and help you get that highly sought-after dewy skin look. Like Jones Road makeup, the new skin-care products are all vegan, cruelty-free, and made with clean ingredients.
"My go-to product is the Miracle Cream," said Brown. "I just break the seal on the top of the cream, warm it up in my hands and then generously apply it to my face at night. It works like an intense moisture mask."
Get a closer look at the new Jones Road skin-care products ahead.