The Naturium Niacinamide Cleansing Gel 3% ($18) comes out with a soapy, jelly consistency but it performs like a cream cleanser. It's a gentle, hydrating formula that I use as a second cleanse to wash my face without leaving it feeling stripped. On the days you wear makeup or a heavy mineral sunscreen, I recommend using an oil cleanser as a first cleanse or cleanse twice with the Naturium Niacinamide Cleansing Gel.