Concealer (Left Side: Traditional Way; Right Side: TikTok Way)
Back when YouTube was the go-to place for makeup tutorials, I was taught to apply my concealer in an upside-down triangle (see: left side). This helps brighten your entire eye area. Back when I used to wear a full-face of makeup — as in, 2019 — this is the way I did it.
But according to the makeup enthusiasts on TikTok, the new "correct" way to apply your concealer is only to the inner and outer corner of your eye (see: right side). This helps draw the eye up and lifts your cheekbones.
It's subtle, but I have to admit that I noticed a slight difference after blending my Pur 4-in-1 Sculpting Concealer (£21) in with a damp makeup sponge. But we're not done yet.
Image Source: lookfantastic.com