As someone with fine hair, I've typically avoided using thicker styling creams in my routine out of fear that they would weigh my hair down and make it flat but nothing like that happens with this air-dry styler. I use about a quarter-size amount for my short-to-medium length hair and run it through my ends using my fingers, then use an upward scrunching motion with my hands to encourage my waves to dry nicely. It's hard to see the Suave Pink Heat Free Styler Air Dry Styling Cream ($5) working its magic while my hair is still wet but as soon as it dries completely the difference is clear.