The new L'Oréal Paris Brilliant Signature Plumping Gloss (£10) doesn't just make lips appear fuller, it also to hydrate them, thanks to the addition of hyaluronic acid in the formula. The comfortable, smudge-proof gloss comes in nine shades — some with shimmer and some without — and has a cooling sensation when you swipe it across your lips (the feeling fades after a few minutes). But what we like about this formula most of all is the fact that it's not the least bit stick or tacky.