The MAC Love Me Liquid Lipcolour (£19.50) is a long-lasting liquid lipstick with a satin finish and a whole slew of ingredients that are aimed at making it comfortable to wear and conditioning for your lips (think argan oil, coconut oil, shea butter, and carnauba butter). It comes in 20 shades that all fall under four different colour categories: reds, oranges, purples, and pinks/nudes.
"Love Me Liquid Lipcolour feels like a total innovation compared to cream formulas in the past, which felt oilier and more unstable," Terry Barber, MAC director of makeup artistry, said via press release. "It glides on with a very satisfying amount of coverage and pigment and then sets to a long-wearing finish, which looks plump, balmy and hyper-luxurious."