After years of working at some of the best makeup counters in the UK, makeup artist Naomi Maximen realised the need for a high quality, vegan, cruelty-free eyeshadow palette that was pigmented enough to work across a multitude of skin tones. "As a makeup artist, the most requested look was always smoky eyes that were bronze or gold in tone, but when I would do a bronze or gold smoky eye, I would always have to have two or three different palettes on the table, and it kind of scared people and put them off a bit," Maximen told POPSUGAR. "So, I thought, well, why don't I just create a palette that has enough warm tones to suit every skin tone and a variation of bronzes and golds, so that you don't have to go into three or four different palettes to get all the colours you want." The result? The Naomi Sadé London Bronze Lookbook (£30), which features 12 creamy powder eyeshadows that are guaranteed to look rich and opaque no matter what colour your complexion is.