Saleh created a new identity named Lucifer LaBelle for their single "Hellbound". The name was inspired by Lucifer and singer/actress Patti LaBelle. After constantly being told "they were going to hell for being queer," Saleh created Lucifer LaBelle in an effort to take back power by mocking and criticising the institutions that have oppressed them and their peers.
"Religious institutions have targeted my people, trans and queer Black people, but those religious institutions and the people within them have practiced violence," Saleh explained to Paper.