Dwayne Johnson might not have a wildly successful tequila company, but he's still doing pretty damn well for himself. The Jumanji: Welcome to the Jungle actor banked $124 million over the last year. Although he's also a spokesman for companies like Under Armour, he credits social media with allowing him to negotiate for seven-figure paychecks. "Social media has become the most critical element of marketing a movie for me," Johnson told Forbes. "I have established a social media equity with an audience around the world that there's a value in what I'm delivering to them."