A big part of the plot is the mystery of why Richard's new initiative for Aldovia, which is supposed to help with education and infrastructure while pumping money back into the economy, is sucking so hard.
Basically, money is disappearing from the kingdom like crazy. Rather than investigating where the money is going, though, Prince Richard prefers to shrug and brood.
In between all the shrugging and brooding he gives a passionate speech in the town square trying to sell Aldovians on his initiative, but it gets crashed by protesters.
I know Richard is doing the right thing, but the signs protesting him are hilarious. Some, as you can see above, were clearly designed in a Word document with extremely catchy slogans like, "WHY?" and "THIS IS ALDOVIA." Like . . . obviously, it's Aldovia?!
For once I side with Amber here, since she tries to convince Richard to look into the missing money. He questions why she cares so much, and she says she used to balance her dad's books at the diner. Richard's response? "This isn't a diner, it's a kingdom." DAMN.