Lidl's Christmas advert 2022 pokes fun at the festive advert phenomenom, and we love that it doesn't take itself too seriously. When a little girl dresses her adorable teddy bear in a shrunken Lidl jumper, the teddy becomes the unofficial Christmas mascot. However, fame soon goes to Teddy's head as he forgets his owner in favour of a life on private jets and red carpets. All the little girl wants is to get her bear back. Lo and behold! He returns on Christmas morning ready for a cuddle.