JD Sports is perhaps the most star-studded advert of the year so far, combining British youth stars from the worlds of sport, entertainment, and music. Beginning in a regular shopping mall, Cole is Christmas shopping with his family but bored . . . until he spots TV presenter, Chunkz pointing to the JD Arcade. As he enters the arcade and walks past dance machines, air hockey tables, and claw machines he spots artists such as KSI, Kojey Radical, and Bugzy Malone; YouTuber Amelia Dimoldenberg; boxer Anthony Joshua; Lionesses Ella Toone and Chloe Kelly; and footballers Virgil van Dijk, Thiago Silva, and Trent Alexander-Arnold. As he's asked to get involved in a game, Cole is suddenly back out in the mall and, instead of carrying a ball to get involved, he is carrying a turkey and simply says, "I'm ready".