Throughout the 1950s and 60s, famous celebrities and fashion icons like Audrey Hepburn, Marilyn Monroe, and Jackie Kennedy Onassis helped turn the comfy white sneaker into a fashion statement. Yoko Ono even wore a pair of white Keds when she married John Lennon in 1969 (pictured above).
In 1987, Jennifer Grey became famous for dancing in Keds during the cult classic film Dirty Dancing. The sneakers were also worn by iconic TV characters like Kelly Kapowski on Saved by the Bell and Stephanie and D.J. Tanner on Full House throughout the '80s and '90s. This helped the brand's popularity rise among girls and young women during that time.