The classic kicks remained popular throughout the 2000s and 2010s thanks to several celebrities, including Lana Del Rey, Alessandra Ambrosio, Emma Roberts, and Ciara, being spotted in them.
Realising the influence celebrities have on teens and young women, the brand started using stylish It girls like The OC's Mischa Barton and Taylor Swift as the face of their ad campaigns. Besides acting as the brand's Global Ambassador, Swift also started designing capsule collections for Keds.
Image Source: Getty / Kevin Mazur / Getty Images for Keds