Staud has managed to create a collection of recognisable bags and head-turning clothing alike that all retail in the realm of contemporary affordability which is, of course, an area that few have mastered thus far. It is not fast fashion, to be sure, but most of the collection retails for under $400, so they're making our wallets just as happy as our wardrobes. The brand has an eye for design, be it in voluminous silhouettes, mixed-media materials, or deliberate accessory shapes. As such, co-founders Sarah Staudinger and George Augusto's Los Angeles-based brand is a unicorn among horses and a must-know for all style lovers this year (and beyond!)