With an expansive size range from 00 to 22 with select pieces going up to 24, Santana wanted to make sure her Apt 9 collaboration felt relevant to the masses, not an exclusive few.
"I think when you look at the landscape of America and of this country there is such a large number of women who are not being represented in the marketing space, in the advertising space, and they still have to get dressed. I don't think that it makes sense to have a mass retailer that doesn't cater to the majority of women in America. Just because you live in a different area, you have different socioeconomic status, you have a different shape, a different colour to your skin, that doesn't mean you shouldn't have the opportunity to look and feel your best."
Image Source: Kohl's