Amsale's designer: Amsale was founded by Amsale Aberra, an Ethiopian American fashion designer who passed away in April 2018. The company still lives on by her words: "True style knows no place or time — more than an aesthetic, style is a way of living." Aberra was the inventor of the modern wedding dress, and the company continues toward providing the modern wedding experience to customers.
The Amsale Bride: has an elevated and timeless aesthetic, and is sophisticated and statement-making.
Amsale's Current Mission: "Amsale crafts striking wedding wear for every bride's big day, no matter what that the vision. Our additional collections pick up where the couture label leaves off, offering shorter dresses for more intimate ceremonies (Little White Dress), an accessible range of styles in chic fabrics (Nouvelle Amsale), plus looks for bridesmaids and evening. We design gowns that fit a bride's mood and vision, in addition to her body."
"Today, we've developed tools and services to help brides shop and plan remotely, from a virtual try-on tool that allows brides to upload their own photo and see what different styles look like on; to our Amsale x You design-your-dress platform; to in-depth, one-on-one virtual styling appointments."
Where to Shop: Online or at a retail store near you.