Violette Tannenbaum's designer: Violette Tannenbaum is a French designer who opened her atelier in 2015, striving to create a unique experience for each and every bride. "When I began, I was working from home and I'd go to each bride with the dress I designed. Believe me, it was exhausting! Now I have my own showroom and I release a ready-to-wear collection too. I also launched a bridesmaid dress capsule collection," Violette told POPSUGAR of her brand's history.
The Violette Tannenbaum Bride: wants to feel confident, to get married as they want, and to just be themselves. They are unconventional, cool, and modern, unconcerned with dress codes and what is traditional. They want to have fun, dance, and shine.
Violette Tannenbaum's Current Mission: Right now, Violette works on bespoke dresses and the process is always similar. "I receive the bride-to-be in my atelier in Paris. We talk about what she wants; she can try on some of my designs just to have a better idea of what we can do together. I sketch two or three ideas and she makes her choice. After that, we go to the fabric store to pick the lace, silk, etc. The bride has four to five appointments before the dress is ready. It's a real collaboration and the bride is taking part in every step of the process." Violette is looking forward to working with brides in the UK and the US, though she will have to alter some points of the design process."
Where to Shop: Online or through the atelier's retailer.