Sephora is the first business to officially sign on to the pledge. Sephora will now be taking stock of the current percentage of shelf space and contracts dedicated to Black-owned businesses. The company will be taking ownership of their findings, understanding the blind spots and disparities and identifying concrete next steps. Sephora will then take action to publish and execute a plan for growing the share of Black businesses and will be sharing the plan both internally and externally, with the consumer.