Mara Hoffman prioritises clothing made of natural, recycled, and organic fibres. All of the swimwear is made of 100-percent recycled nylon and polyester. Hoffman first started using hemp in 2018, as it uses less water and helps crop rotation. The designer partnered with Earth Matter, a New York based organisation working to improve organic waste processing and Queen of Raw, where they resell leftover fabrics to give them a new life.