Since 1984, Aritzia has been producing quality products to last for years. Over the years the brand has removed fur from products and plastic from ecommerce packageing, and has joined the Sustainable Apparel Coalition, among others. In 2018, Aritzia looked into sustainable denim and started producing denim with organic cotton, tencel, and a bio-based softener. Aritzia also maintains carbon-neutral offices, stores, and distribution centres that offset the carbon gasses emitted daily.