Charlotte Knowles is also a Fashion East alum. In 2020, the brand became a favourite of Instagram's stylish It girls like Kylie Jenner, Kaia Gerber, Gigi Hadid, Bella Hadid, Solange Knowles, and Hunter Schafer. The brand's signature since launching in 2017 has been intricately layered dancewear and lingerie-inspired pieces that laid a foundation for similar designers like Nensi Dojaka to flourish.