Designer Bethany Williams is one of the four founders of Emergency Design Network, which is a nonprofit collective of creatives who "harnessed the power of London's fashion community" by "galvanizing industry experts to produce 50,000 surgical gowns and 10,000 sets of scrubs for British health workers", said the British Fashion Council upon awarding her a 2020 Fashion Award. Williams is a demonstrated ally and advocate for approaching social and environmental issues in a holistic and open-minded way, which was reflected in her brand's Spring/Summer 2021 fashion show that focused on the stories of Black British children and the idea of a village raising a child.