"A lot of people think that you start your brand, you have your idea, and that's it, but it's really the customer who molds your brand."
"I always wanted my bags to be attainable luxury. You can make a high-quality, beautiful statement piece, but it doesn't have to break the bank. I really stuck to that when I saw who my customer was. A lot of people think that you start your brand, you have your idea, and that's it, but it's really the customer who molds your brand. I saw a lot of millennials and Gen-Z kids wanting to feel luxe, but obviously the budget wasn't necessarily there all the time. I decided that instead of putting out a $2,000 bag, I'd put out a $250 bag that could go with so many different things from casual to more dressed up evening wear. It made sense — it's something you're still going to carry and be proud of."