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The spring/summer season is here, and that means along with fashion trends, popular colours, sunglasses styles — and a whole new wishlist to shop — there's an entirely new set of fashion ad campaigns. Each year, designers offer up an inspiring crop of campaigns that mark the new season's aesthetic, from the endurance of '90s nostalgia to the emergence of mermaidcore.
This season, one of the first campaigns to catch our eye was Kendall Jenner for Calvin Klein. The supermodel shared the shoot on Instagram, where she dances around in a video clip wearing a plunging bra with high-waisted jeans, and a low-cut sports bra and briefs with the brand's famed logo. In the corresponding images, photographed by Mert Alas & Marcus Piggott, she poses in everything from a cut-out lace bra worn with heels, to an underboob-baring crop top styled with briefs. The Spring 2023 campaign also features Jennie Kim who wows in a purple minidress, as well as a plunging bra and micro miniskirt.
Another notable campaign is Jennifer Lopez's newly-released shoot for Coach. Introducing the brand's Spring/Summer 2023 collection, Lopez poses in micro leather shorts, a black bralette top, and a chunky fisherman cardigan. On her feet are white leather heeled mules, making for a look that works effortlessly not only for warm and cool weather, but also for morning, noon, and night. With a natural face of makeup and a blowout, Lopez's look is an elegant take on '90s grunge, with a bit of early-aughts flair.
But she's not the only embracing warmer seasons with open arms. Kendall Jenner also stars in the Fendi by Marc Jacobs this season, presenting the summer 2023 capsule collection. Kicking off with Fendi's 25th anniversary baguette celebration back in September 2022, the collection is inspired by the timeless handbag as well as New York City itself, materialising in exaggerated silhouettes, logo-heavy prints, and a black-and-white color palette with a pop of neon. Photographed by Mario Sorrenti, Jenner models one of the more celebrated, if polarizing, '90s trends with a logo-covered, baggy denim jacket-and-pants set, replete with a matching baguette bag.
Ahead, find all the latest fashion campaigns, from J Lo for Coach to Kendall Jenner for Calvin Klein — and get plenty of inspiration for the warm-weather season.