POPSUGAR: How have your past careers in the editorial world and at Vogue shaped Maisonette?
Sylvana Ward Durrett: The school of Vogue is very much part of my everyday life. There are lessons learned in terms of how you start a brand and how you grow that brand. What's important is really the look, the feel, who you align yourself with, and how you're solving a problem. I also learned where there's a will, there's a way.
POPSUGAR: What was the inspiration behind starting the brand?
SD: We founded Maisonette with the mission to help modern families navigate the adventure of raising the next generation by providing not just an expertly curated world of products for kids, but also trusted guidance and inspiration for those who love them. We believe what you consume for your kids' matters, so whether it's by providing the latest STEM toy or expert tips on how to sleep train. We are committed to family and to bringing a little bit of magic into family life every day.
Image Source: Maisonette