POPSUGAR: Tell us about the inspiration behind the Neon Rebels collection and the name?
Luisana Mendoza de Roccia: Neon Rebels really grew out of a desire to create a collection that put kids in the driver's seat. This brand truly is where fun and fashion collide. It's a kid-driven brand that celebrates the magic of their personal style and the delight in self-expression. It's the clothes that kids want to wear at price points that parents can get excited about.
POPSUGAR: Any favourite pieces from the collection?
SD: There are so many to choose from! I am loving the Terry retro rompers in vibrant summer brights and all the Domino graphic tees that are great for both boys and girls. The "Different Together" tee is also a favourite as we celebrate Pride month in June!
Image Source: Maisonette