Eva Zuckerman, Creative Director and Co-Founder of Eva Fehren says, "The consumer is getting more playful with the way they wear diamond rings and is drawn to the unique details and craftsmanship of each piece. The focus is less on the carat, cut, and clarity of the centre stone and more on the overall style and design of the engagement ring. Our portrait cut diamond rings, such as the Undercover Ring, have been getting a ton of love this year, as well as our Kent and Offset rings featuring geometric diamonds set asymmetrically on a diamond band. I love that these rings are classic enough to wear for years and pass down for generations, but unique enough to reflect the strong personal style of the woman wearing it."