POPSUGAR: Tell me about your creative process when designing this collection.
Iris Apfel: It's hard work. They [the H&M team] let me know what they like. I put together some ideas. We did all this by Zoom and transatlantic, so it was very exciting. And then once you decide, you start to work on the details. And one thing follows another. If it's a piece of clothing, it's one thing. If it's a room, it's something else. There has to be some sort of framework. You have to have some architecture, or it falls apart — so many things do because there's no underpinning.