Rita Ora has officially announced the second phase of her Primark Collection, dropping on 7 Nov., right in time for the festive season. The accompanying campaign shows the 32-year-old musician in looks tailored to the party season, all of which put a sexy spin on festive dressing. Ora, who's known for iconic fashion moments that include sheer, body-baring elements, plunging necklines, and cutouts galore, has successfully incorporated her personal aesthetic into the accessible line, which was a goal so that fans could easily achieve her look.
In one shot, Ora rocks a silver metallic midi dress that is sure to standout this party season. The 3D floral trend also pops up on a tuxedo at the collar — another instance where Ora forgoes trousers to show off her lace-embroidered trousers. One more standout item? The long-sleeved naked dress with a scalloped trim and hip-high leg slit that she teams with patent leather stiletto knee-high boots and an abundance of silver jewellery. Her long hair is swept back and teased at the crown to evoke glamour and drama, and she sports a sweeping cat-eye with shimmering liner, plus a glossy lip.
"Big Announcement, the next phase of my partnership with @primark hits stores globally on Nov 7! 💖🙌 I have loved seeing everyone rock the first collection, and I'm so excited to share the next stage of our journey just in time for the holidays 😍😍," Ora captioned her Instagram announcement, which also includes a video of the star visiting a store location to see how the clothing is displayed in person.
As a longtime Primark shopper, Ora wanted to stay equally involved in the design process as well as the shopping experience. "I'm not just looking at it as, 'Would I wear it?' I'm thinking about the average woman and becoming her in my mind," she told POPSUGAR in September when she unveiled the partnership during Fashion Week. "It's almost like an art project."
Ahead, see Ora's upcoming Primark drop in the steamy new campaign photos the brand shared, and order the key pieces for Primark's click and collect service.