Why Mirror?
Mirror CEO Brynn Putnam is a former New York City Ballet dancer and recently founded Refine Method, a chain of boutique fitness studios based in New York. "As a busy entrepreneur and new mom, I was increasingly unable to fit in time at the gym," she told POPSUGAR. "I quickly realised that working out at home meant sacrificing quality for convenience: using clunky equipment or awkwardly trying to exercise while looking at content on your phone that was often stale and noninteractive. I set out to bring the essentials of a good studio workout — variety, personalization, and community — to the most convenient place: your home. From there, Mirror was born."
"There's an inherent visual feedback that you get from watching yourself work out, and the trainers do a really good job at cuing you and making sure you're paying attention to what your body's doing," Kailee said. "Our users are definitely loving the convenience factor of the online classes because they can roll out of bed and do a superquick 15-minute boxing class before they go to work."
Within a month and a half of launching in September 2018, you could find Mirror in all 48 states that it currently ships to, Kailee told us. Celebs like Reese Witherspoon and Alicia Keys have also posted videos to social media of themselves taking a Mirror class. Next, the team is launching kettlebell and chair workouts (coming soon). By the end of 2019, Mirror will offer one-on-one personal training sessions starting at $40 per class, and you and the trainer will be able to see and hear each other in real time.